Hublot: Bar Refaeli, Lapo Elkann & Pelé

On 29 September, Jean-Claude Biver, Chairman of Hublot and President of the LVMH Group’s Watch Division, and Ricardo Guadalupe, CEO of Hublot, inaugurated Hublot’s second large manufacturing building. Three hundred guests from around the world including ambassadors, VIP guests, friends of the brand and journalists were there for the event. At their sides were Bar Refaeli, Lapo Elkann, and Pele, all ambassadors for Hublot, who made the trip to celebrate this milestone in the brand’s history. In order to keep pace with increasing demand and maintain the vertical growth of its production, Hublot inaugurated its second building today—just 6 years after opening its plant in 2009. This doubles the surface area of the production center in Nyon, Switzerland.

Hublot 2 Official Opening

They took part in the show to hand over the keys from the existing building to the new building. The ceremony kicked off with Pele, followed by a “goal” by Lapo Elkann, the world’s best dress man creating an enormous Big Bang.

Lapo Elkann scores a Big Bang

This was accompanied by the spectacular arrival of Bar Refaeli going between buildings H1 and H2 via a Formula 1TM style walkway, as found on Grand Prix tracks around the world, which offers direct access between the two buildings.

Bar Refaeli
This event launches a campaign in Hublot’s 73 stores around the world to celebrate the 10th anniversary of the iconic Big Bang collection.




Lapo Elkann, Jean-Claude Biver, Bar Refaeli, Esteban Gutiérrez, Pelé, Ricardo Guadalupe and Daniel Rossellat

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Images: Hublot

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